Branding for the locals, a combination of heritage, location, and contemporary design
Located on the picturesque shores of Spain’s Costa Brava, Xavi’s Restaurant is a beloved local institution, known for its traditional cuisine and warm atmosphere. With its prime seaside location and a loyal local clientele, the restaurant wanted a logo that would capture the true maritime spirit of the Costa Brava while reflecting the unique identity of the establishment.
To achieve this, we drew inspiration directly from the restaurant itself. Iconic decorative elements, such as the legendary ship’s anchor and the distinctive latticework of the windows, were reinterpreted to create a unique and memorable logo. The design evokes the region’s rich coastal heritage and the warm, familiar feeling of a restaurant deeply rooted in its community.
Once the branding was established, we extended the visual identity to the restaurant’s menus, designing two distinct versions to accommodate different times of day and dining experiences. The resulting materials not only communicate the menu offerings clearly but also carry the essence of Xavi’s Restaurant’s maritime and traditional charm.